HELLO
overview
Graphic Designer with 10+ years of experience in branding and visual design. Led projects with strong foundations in typography, layout, and color —building brand systems that are clear, sharp, and effective across print and digital platforms.
Skilled in logo design, editorial and print layout, prepress, presentations, and no-code web design. Always up to date with design tools and tech, integrating AI and emerging platforms when they add real value.
Known for solving problems with intention and adapting quickly as goals, teams, or timelines evolve. I bring clarity, intention, and connection to every design challenge. Bilingual (English/Spanish), with insight into multicultural audiences across North and South America.
capabilities
Digital and CMYK Print Design —page layout, prepress, edits, versioning.
Branding —style guide application, consistency enforcement, logo design, packaging and label design, page layout, no-code web design.
Adobe Creative Suite —Illustrator, InDesign, Photoshop, Acrobat, Express.
Productivity and Collaboration —Slack, Dropbox, Microsoft Office, Google Workspace, Apple iWork, Canva, Figma, Shopify, Wix Web Builder.
AI Prompting —OpenAI apps, GoogleAI, and xAI Grok.
Prepress Coordination —proofing, sourcing, delivery follow-up.
Presentation Design —Keynote, PowerPoint, Google Slides, and Wix tools.
Design Project Management —multi-vendor sourcing and staff coordination.
Photo Shoot Direction —and high-resolution image retouching.
Trade Show Design —booth graphics and structures, mockups, product displays, marketing materials, installation, logistics, and teardown.
File Management —version control, asset archiving, naming systems.
Pacing and Prioritization —fast turnaround without sacrificing quality.
works
works
logo design
logo design
With a natural gift and a highly attuned eye for visual storytelling, I interpret and distill brand identities into logos that are simple yet impactful. Each step —from initial brainstorming to the final vector file— is guided by a deep understanding of form, balance, and symbolism. The logos I design are the result of a meticulous creative process, one that goes beyond mere aesthetics to capture the essence of a brand in a single compelling mark. This process begins with an exploration of shapes, lines, and color, always with a focus on creating something that feels inevitable and timeless.
A logo is small and big, it carries the weight of a brand's story, a focal point that must resonate with both clarity and depth. Each project involves a cycle of refinement: assessing line weight, adjusting typography, and aligning each element so that it reflects both the brand’s core and my commitment to excellence. The result is more than a logo; it's a piece of art that lives and breathes the brand, a powerful visual signature that stands confidently on any stage.
print design
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As I have mentioned before these work samples above reflect the commitment to excellence over the years. The selection showcases my expertise from conceptualization and development to final production.The creative process involved crafting unique visual concepts tailored to the client's objectives, applying advanced color theory for visual appeal, selecting typography that complemented the overall aesthetic, and developing layouts to enhance readability and visual communication flow, includes covers, ads, formats, effects, and more. I also designed striking graphics relevant to the content, retouched and corrected photos to meet high standards, and led photoshoots to capture images aligning with the design and identity. I handled multiple stages of detailed revision to ensure everything was perfect before proceeding to the pre-press stage. Also, I meticulously prepared digital files for print, selected appropriate paper and materials, oversaw proof final approvals, and supervised the final production.
This portfolio is currently undergoing some construction but it will be fully completed soon.
Louis Blanco, Graphic Designer, Design Project Manager, UI Designer, no-code Wix Web Designer
Downloadable Resume in PDF format HERE - United States, 2025
